MedIntel

MSL pre-call briefs and expert intelligence Help field medical teams walk into every scientific exchange prepared

A medical science liaison's value is in the conversation. Most of the work, though, happens before it: reading what the expert has published since the last meeting, checking which trials they are running, finding the poster they presented last month, remembering what was promised in the follow-up. Multiply that by a territory of forty or sixty experts and the preparation starts to crowd out the science. MedIntel keeps each expert's profile current on its own and puts a short brief in front of the MSL before every meeting, so the hour before a call is spent thinking about it.

Who this is for

Medical science liaisons

Open a brief before each meeting and know what the expert has published, presented and started since you last spoke. Get told when someone in your territory has new work out, rather than hearing it from them.

Field medical directors and managers

See that the team is prepared without asking for prep notes, and spend coaching time on the quality of the exchange rather than on how to find a paper.

Medical excellence and operations

Give every MSL the same standard of preparation, whether they joined last week or have covered the territory for ten years, and keep it consistent across regions.

Medical strategy

Plan expert engagement with a clear view of who is active in the therapy area, in which settings, and on which questions.

What changes for the team

How the work tends to look today, and how it looks once MedIntel is in place.

Today Preparation means an evening of searching journals, registries and congress programs for each expert.
A brief is ready before every meeting, covering what has changed since the last conversation.
Today Expert profiles are spreadsheets or CRM fields that were last updated when the MSL first met the expert.
Profiles keep themselves current: publications, trial roles, presentations and guideline work.
Today An MSL finds out about an expert's new paper when the expert mentions it.
The MSL is told when someone in their territory publishes, presents or starts a new trial.
Today Finding an investigator with experience in a specific setting means asking around.
Experts and investigators across the therapy area can be found by their trials, publications and presentations.
Today New MSLs take months to build a working picture of their territory.
A new MSL starts with a current profile for every expert they inherit.

How MedIntel helps

01

Expert profiles that keep themselves current

Each profile brings together the expert's publications, their roles in clinical trials, their congress presentations and their guideline and committee work. It updates as new work appears, so nobody has to maintain it. When an MSL inherits a territory, the profiles are already there, along with what has changed recently.

02

A brief before every meeting

The pre-call brief is designed to be read in a few minutes. It covers what the expert has published and presented recently, any change in their trial activity, the developments in the therapy area they are most likely to raise, and the open questions from earlier conversations. The MSL walks in knowing what is new, which leaves the conversation free for the science.

03

Told when an expert's work changes

Follow the experts in a territory and get an alert when one of them publishes, presents, joins a trial or takes on a guideline role. It is a small thing that changes the tone of a relationship. The MSL arrives aware of the new work instead of learning about it across the table.

04

Finding experts beyond the usual names

Profiles cover experts and investigators across the therapy area, not only the people a team already follows. Medical strategy can look for who is running trials in a particular setting, who is presenting on a topic, or who has published on a question the team cares about, and plan engagement from that rather than from last year's list.

05

Consistent across the team

Every MSL works from the same standard of preparation, and managers can see that the team is ready without asking for prep notes. That consistency matters most for new joiners, who otherwise take the longest to reach the quality of their experienced colleagues.

An example

An MSL's Tuesday

Priya has three meetings on Tuesday: an oncologist she has known for two years, a pharmacist on a hospital formulary committee, and an investigator she has never met who has just started enrolling a study in her territory.

On Monday evening she opens three briefs. The oncologist has a new review article out and spoke on a panel last month about sequencing therapies, which is likely to come up. The pharmacist's committee recently published an update to its local guideline. The investigator's profile shows two earlier trials in the same setting and a poster at last year's congress, which gives Priya a natural way into the conversation.

Preparation takes about twenty minutes in total. The previous year it would have taken most of the evening, and she would still have missed the panel.

Common questions

If yours isn't here, ask us directly.

What goes into an MSL pre-call brief?

A short summary of the expert's recent publications and presentations, any change in their trial activity, the developments in the therapy area most likely to come up, and the open questions from earlier conversations. It is written to be read in a few minutes before the meeting.

Does it replace our CRM?

No. Your CRM remains the record of interactions. MedIntel is where the MSL prepares, and where expert profiles stay current without manual upkeep.

Can it help us find experts we are not yet engaging?

Yes. Expert and investigator profiles cover the therapy area as a whole, so the team can look beyond the people it already knows when planning engagement.

Is it appropriate for non-promotional scientific exchange?

Yes. It is built for medical teams. It prepares MSLs for scientific conversations and does not produce promotional material.

Does it work on a phone or tablet?

Yes. MSLs open briefs on whatever device they carry, including between meetings.

How long does it take to set up for a field team?

A few weeks. The main step is agreeing the therapy areas and the experts each MSL follows. Profiles and briefs are available from the start.

Further reading

Glossary: Key opinion leader, Medical intelligence, Medical science liaison, Publication planning

Other solutions

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