Guides
All guidesKPI definitions for pharma commercial analytics, and how to stop KPI drift
How to define TRx, NRx, NBRx, share, persistence, adherence, reach and gross-to-net so every team gets the same number, and how to stop KPI drift.
The pharma brand primer: getting new team members fluent in their first week
What a pharma brand primer should cover, section by section, how to keep it current, and a first-week plan for new brand, sales and access team members.
Pharma competitive intelligence: a practical guide
What competitive intelligence means in pharma, what to track, how to turn events into implications, the ethical lines, and how to organize the function.
What is medical intelligence? A guide for Medical Affairs teams
What medical intelligence means in pharma, what it covers, who uses it, how it differs from competitive intelligence, and how to build the capability.
Free templates
All templatesData dictionary template for pharma commercial analytics
A free Excel data dictionary for pharma commercial analytics: tables, columns, KPI definitions, business terms and a change log, with worked examples.
MSL pre-call brief template
A free, editable Word template for MSLs: one structured brief to read before every scientific exchange, with a debrief section for afterwards.
Pharma competitor matrix template
A free Excel template for pharma brand and competitive intelligence teams: a side-by-side competitor matrix, a catalyst calendar and a change log.